ROI is a company operating in the fleet automotive sector. Their brand was tired and dated and they came to us for a rebrand. They didn’t want to change the name of the company but wanted to move away form the ‘return on investment’ element which had no real relevance to their brand.
After a series of initial branding meetings, we realised their core values were their expertise and knowledge within the automotive sector. We focused on this creating their brand essence ‘Expertise Delivered’. From this we create a bespoke logotype based on venn diagrams representing the insight and knowledge which drives their brand.
Using the softer venn type shapes of the support graphics we juxtaposed angled black and white photography echoing the shape of the logotype itself to create a dynamic graphic language. That was continued through web, print and signage.