Arthur design agrees that ‘foodstagramming’ every meal is getting out of control.
Somewhere along the line, food became art and foodstagramming – uploading photos of everything on our plates from homemade vegan falafel to Michelin-starred seafood – became one of the most ubiquitous social media trends.
But while some people love scrolling through food pictures, for others the trend is as rageinducing as hotdog legs. Last year New York magazine branded avocado on toast the ‘most annoying food on Instagram’ and for many, the sight of a paragraph of hashtags including #foodgasm, #nom and #foodporn is enough for a click of the unfollow button.
In the UK, there are an average of 674 tweets an hour tagged with #foodporn and while Facebook is the most popular place for women to post foodie pictures, there are also 51 million #foodporn pictures on Instagram, 57 billion food pins on Pinterest and around two million food blogs.
Arthur design cooks a mean Carbonara but tends to keep the foodarazzi well away.