Duncan is a professional photographer focusing mostly in the sports athletic industry working for clients such as Nike and New Balance. He needed a mailer to send out to potential and existing clients promoting his latest photographic projects. Because of his involvement within the sporting industry we suggested A5 postcards bound with a branded sports headband. This nodded to his sporting credentials, but was also playful enough to raise a smile. This lightheartedness we encouraged through the use of a social media campaign, requesting clients to post selfies with the branded headband. The shot with the most ‘likes’ won a print from Duncan.
This mailer was well received by Duncan’s clients, and the social media campaign help to raise his profile.