Fibron is a company that design and implement umbilical and cable solutions from the surface to the seabed for the Oil & Gas, ROV, Diving and Seismic industries. They had recently split from their parent company and needed a new branding solution to mark their change in direction.
Fibron’s products work at some of the most hostile conditions on Earth. In the middle of the ocean miles beneath the surface. We needed a brand strategy that would talk to this client base and used the idea of ‘adventure and exploring’ to fuel the creative while celebrating this hostile environment using imagery that felt epic in nature.
This was summed up in their strap line ‘Discovery through Immersion’ which hinted at the environment that the products functioned, but also their methodology.
This concept was carried through all deliverables starting with the logo. By using the bubbles from the letter ‘O’ we represented the concept of immersion by carrying oxygen down to the seabed via an umbilical cable.
Branding solutions were continued through the process covering website, workwear, office interiors, brochures and staff photography which helped celebrate the values and people who make up the company.