This fin-tech company provided an end to end digital platform for wealth managers. They needed a re-brand to push the company into different global markets.
We created a branding solution based around the concept of time. That by recognising the complex demands that wealth managers face day to day, they could bring organisation to their client relationships. Freeing up consuming admin and giving back precious time, so they get on with what you’re good at.
This concept was visualised through a logo that featured a hidden ‘hourglass’ showing the importance of time. While using campaign images that used a clock image to create images that required a bit of ‘brain power’ to understand their meanings. This theme was continued through print, social, digital and office environments.