Arthur design are feeling the new Grand National campaign. 4Creative has created a Disney-esque animation that tells a mythical tale of a unicorn-turned-racehorse.
The film chronicles the tale of a plucky unicorn, picked upon from the moment of his birth. Unable to fly, he learns to run fast instead, and eventually abandons his unicorn home to battle on the racecourses of Earth.
The spot was directed by Smith & Foulkes, who have produced a beautiful film, reminiscent of Disney animation. The team also commissioned a new score, composed by Alex Baranowski and recorded at Abbey Road Studios by an orchestra of 30 musicians.
Arthur also likes the attention to detail that lies in the ad’s title, which features type design by Rick Banks by Face37, who has created a classic storybook-style face.
The spot was directed by Smith & Foulkes, The Crabbie’s Grand National Festival takes place on April 9-11.
Creative directors: Chris Bovill, John Allison
Creatives: Jack Croft, Stacey Bird
Production company: Nexus
Directors: Smith & Foulkes
ECD, Nexus: Chris O’Reilly
Composer: Alex Baranowski
Type designer: Rick Banks, Face37
Nexus Producer, Tracey Cooper
Nexus production manager, Fernanda Garcia Lopez
Agency producer: Shananne Lane
Music production company: SIREN
Sound design: Anthony Moore at Factory Group
Business director, 4Creative: Olivia Browne