F1.com features an array of compelling stories, each bringing its unique essence to the digital landscape. The problem was that each story on the website felt completely different and they need a visual treatment to establish a cohesive look and feel so everything felt on brand and like it was coming from the same place.
Our approach was to enhance the user experience by creating a unified visual identity for the 10 diverse feature stories on the website. Although we aimed to preserve the uniqueness of each story, we implemented a visual treatment incorporating colors, duotone treatments, and geometric patterns. This approach harmonized with the overarching F1 brand and was extended beyond the digital platform into print.
“Thanks for these – they look fantastic!”